Context Research Group Inc. (CRG) launches in Canada, offering novel and technology based research solutions for your insights needs.
CRG is Canada’s newest research firm, here to assist your organization with ESG, EDI, market research, and more using their novel and technology driven research methods.
The research and customer journey has changed drastically in the past few years prompting organizations to adapt and redefine their business strategies. Consumer behaviours and expectations have changed in response to new challenges and restrictions, companies have accelerated undertaking novel technologies to facilitate decision-making, and public focus has shifted to new themes including those related to sustainability, equality, diversity, and inclusion.
The skills and expertise required to address the research needs in this new landscape have changed too, and are more valuable than ever. It is with these industry shifts in mind that we are thrilled to announce our new venture: a Canadian based research firm aiming to leverage technology and novel research methods to help companies achieve their organizational goals. Founded by two experienced industry professionals, Context Research Group (CRG) sets out to help companies better utilize their data and bring about insights through the use of tested traditional research methods with novel technology-based approaches.
In this uncertain and unpredictable time, the value of an approach rooted in transparency, accessibility, and an individualized, focused context cannot be overstated. CRG’s innovative strategy will enable our clients to have a holistic view of their business, and by only partnering with a few select clients, we will commit to maintaining a high level of agility and responsiveness in order to give our clients excellent service as well as a competitive advantage. Ultimately, we are focused on ensuring that our insights will lead to action in both the short and long term, and that our partnership will lead to findings that measurably impact organizations in a positive way. Furthermore, CRG recognizes an organization’s need to provide their teams with efficient, easy-to-read data, and as a result are able to develop tailor-made, customizable platforms designed to effectively and purposefully communicate the story within the data.
As we look ahead to the future of business and brand growth, it becomes clear that implementing an innovative, technology-based solution pairing high-quality research insights with a strong, effective strategy communicated across all levels of stakeholders, is the key to organizational success. CRG is committed to helping you achieve that success. Reach out now to learn more!