ONTARIO TRAVEL & TOURISM MONTHLY

Ontario Travel & Tourism Monthly (OTTM) is a new, always-on insights program built specifically for Ontario’s tourism sector. Each month, we deliver fresh, relevant data on the travellers who matter most — not just where they’re going, but how they’re thinking. By cutting through the noise of national averages and lagging reports, this product helps destinations and businesses make faster, smarter decisions. It’s the intelligence you need, right when you need it. The first report will be available in July 2025, with new insights released every month.

01 BUILT FOR ONTARIO

We focus on the markets and segments that truly matter to Ontario's tourism economy, from U.S. drive and fly travellers to high-intent local audiences. No filler, no generic data. Just the insights you need to understand your real opportunities.

02 FRESH, MONTHLY INSIGHT

Our continuous monthly tracking gives you timely updates on traveller sentiment, destination interest, and trip planning behavior - so you can act while it still matters.

03 BIG PICTURE, LOCAL IMPACT

We go beyond basic travel metrics to include contextual insight on economic sentiment, political outlook, border perceptions, safety, climate, and more. We help you anticipate shifts before they hit your bottom line.

04 EYES ON WHAT'S NEXT

From how people are using AI to plan their trips to emerging travel values and decision-making cues, we’re always scanning the horizon to help you stay ahead of the curve.

SUBSCRIPTION OPTIONS

Whether you’re looking for timely insight or a deeper data partnership, Ontario Travel & Tourism Monthly offers flexible options to fit your needs. All plans include monthly reporting with actionable insights on the travellers shaping Ontario’s tourism economy.

Standard Access

$950/month or $9,950/year
Includes monthly reports, key trend tracking, and expert analysis tailored to Ontario’s tourism sector.

OTTM+ (Premium Tier)

$19,950/year
Everything in Standard Access, plus:

Benchmarking tools to compare performance across regions and audiences
Add your own custom questions to the monthly study to track what matters most to your organization
Exclusive early access to trend modules and emerging topic deep dives

METHODOLOGY

Ontario Travel & Tourism Monthly is built on a solid foundation of consistent, high-quality data. Each month, we survey 1,000 travellers across Ontario and key U.S. Drive and Fly markets -the audiences most relevant to Ontario’s tourism economy. This balanced sample allows for reliable monthly insights and meaningful deep dives into traveler behavior and sentiment.

Over time, the value of this data grows. Each monthly wave adds to a cumulative dataset, creating a powerful resource for tracking changes, uncovering trends, and identifying long-term shifts in the travel landscape. Subscribers will have access not just to the latest insights, but also to a continuously expanding dataset designed to support strategic decisions and long-range planning.

SUPPORT

Subscribing to Ontario Travel & Tourism Monthly means more than just getting data, it means having a partner. Our team is available to help you get the most out of each report, whether that’s walking you through key insights, helping you interpret trends, or advising on how to apply the data to your specific goals.

Subscribers also receive:

Onboarding support to get started quickly
Monthly briefing notes to highlight key takeaways and trends
Email access to our insights team for questions or clarification
Optional check-ins for deeper discussions or use-case support