ONTARIO TRAVEL & TOURISM MONTHLY
Ontario Travel & Tourism Monthly (OTTM) is a new, always-on insights program built specifically for Ontario’s tourism sector. Each month, we deliver fresh, relevant data on the travellers who matter most — not just where they’re going, but how they’re thinking. By cutting through the noise of national averages and lagging reports, this product helps destinations and businesses make faster, smarter decisions. It’s the intelligence you need, right when you need it.
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BUILT FOR ONTARIO
We focus on the markets and segments that truly matter to Ontario's tourism economy, from U.S. drive and fly travellers to high-intent local audiences. No filler, no generic data. Just the insights you need to understand your real opportunities.
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FRESH, MONTHLY INSIGHT
Our continuous monthly tracking gives you timely updates on traveller sentiment, destination interest, and trip planning behavior - so you can act while it still matters.
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BIG PICTURE, LOCAL IMPACT
We go beyond basic travel metrics to include contextual insight on economic sentiment, political outlook, border perceptions, safety, climate, and more. We help you anticipate shifts before they hit your bottom line.
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EYES ON WHAT'S NEXT
From how people are using AI to plan their trips to emerging travel values and decision-making cues, we’re always scanning the horizon to help you stay ahead of the curve.
METHODOLOGY
Ontario Travel & Tourism Monthly is built on a solid foundation of consistent, high-quality data. Each month, we survey 2,000 travellers across Ontario, Manitoba, Western Canada, Quebec, Atlantic Canada and key U.S. markets - the audiences most relevant to Ontario’s tourism economy. This balanced sample allows for reliable monthly insights and meaningful deep dives into traveler behavior and sentiment.
Over time, the value of this data grows. Each monthly wave adds to a cumulative dataset, creating a powerful resource for tracking changes, uncovering trends, and identifying long-term shifts in the travel landscape. Subscribers will have access not just to the latest insights, but also to a continuously expanding dataset designed to support strategic decisions and long-range planning.