SERVICES
At Context Research Group Inc. (CRG), our team of experts have knowledge and experience to address a variety of challenges your organization might be facing. Below we have provided an overview of some of the many services we offer. Start a conversation with CRG to learn more.
GET IN TOUCH
50 Carroll Street, Toronto, ON
Suite 200 – 940 6 Ave SW, Calgary, AB
408 - 55 Water Street, Vancouver, BC
200 - 4388 Saint-Denis, Montréal, QC
CRG offers an integrated ESG and EDI evaluation approach that turns frameworks like GBA+ and BIPOC best practices into actionable insights. We provide inclusive, evidence-based research to guide decision-making and deliver measurable, lasting outcomes. Learn more about our Amplify platform.
Understanding your financial impact is essential for making the case for continued investment and growth. CRG’s economic modelling and ROI research provides clear, defensible data on your contribution to local economies, industry ecosystems, and GDP. Whether you're evaluating the return on marketing campaigns or assessing sector-wide impacts, our studies demonstrate value and drive informed decisions.
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CUSTOMER JOURNEY MAPPING
You work hard to build your client base, let us help you retain them and attract new clients. We can help you celebrate your successes and optimize your pain points, ensuring that your clients have a world class experience when engaging with you.
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BRAND AND AD TRACKING
Whether you want to understand how your brand is positioned in the marketplace or test a new ad campaign, CRG has all the tools, resources, and expertise to help. We have a track record of success in helping clients maximize their ROI on ad spend.
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MARKET FEASIBILITY
Want to test a new product, service, or open a new location? CRG has developed a tailored evaluation framework to market feasibility that incorporates supply and demand metrics, price sensitivity analysis, competitive analysis, and an optimal feature model.
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BEHAVIOUR & PERCEPTION TRACKING
CRG helps you stay ahead of shifting public attitudes and behaviours with real-time, longitudinal research. Our tracking studies uncover what people think, feel, and do—empowering you to adapt strategies, refine messaging, and measure impact over time with confidence. A recent example is CRG's Ontario Travel & Tourism Monthly (OTTM).